Dr. Brad Pritchard Publishes In The Journal Of Applied Hermeneutics
Oak Bay Family Chiropractic is proud to share that
Dr. Brad Pritchard has published a new academic article titled “Adjusting the Body: The Hermeneutics of Chiropractic Care” in the Journal of Applied Hermeneutics. The article was published on April 4, 2026, and was co-authored with Dr. Nancy Moules of the University of Calgary.

This publication marks an exciting achievement for both Dr. Pritchard and Oak Bay Family Chiropractic. It reflects a continued commitment to thoughtful, patient-centred chiropractic care and highlights the clinic’s connection to broader academic and interdisciplinary conversations in healthcare.
In the article, the authors explore chiropractic care through a hermeneutic framework, focusing on ideas such as dialogue, interpretation, and a fuller understanding of the patient’s experience. The paper describes the clinical encounter as more than a physical adjustment alone. It presents chiropractic care as an interpretive process that connects bodily symptoms with the patient’s broader life context, health history, and movement patterns.
The abstract explains that the body can be understood as a “living text,” requiring skilled interpretation and manual adjustment. It also discusses how meaning can emerge in practice when practitioners read bodily signs in relation to a patient’s wider life experience, supporting both symptom relief and a deeper understanding of health and healing.
Dr. Pritchard is listed in the publication as the lead chiropractor and clinical director of Oak Bay Family Chiropractic in Calgary, Alberta, with 31 years of practice experience and a focus on family wellness care, functional neurology, and the philosophy of hermeneutics.
For Oak Bay Family Chiropractic, this academic publication reinforces a philosophy of care that looks beyond isolated symptoms. It reflects an approach centred on understanding how the body functions, how a patient experiences that dysfunction, and how chiropractic care can support better movement, comfort, and overall well-being. This kind of work helps show the depth of thought and clinical perspective behind the care patients receive at the clinic. Supported by the article’s abstract and author biography, this is a reasonable interpretation of the publication’s significance.
You can read the published article here:
“Adjusting the Body: The Hermeneutics of Chiropractic Care” in the Journal of Applied Hermeneutics.




